Seren Sungur

Hi, I'm Ahmet Seren Sungur, a marketing professional with brand & product management and sales experience

---

Specialties: Marketing, sales, marketing management, brand management, product management, media planning, professional brands, PR, digital marketing, P&L analysis, market share analysis, pricing strategies, building and managing product launches, trade marketing knowledge, business development, marketing big picture 4P strategy construction, annual and 5-year period brand management, ROI analysis

Marketing Specialist at Marketing, Brisa Bridgestone Sabanci

July 2012 - Present

Brand management of Bridgestone ? Management of product life cycles in related segments ? Management of relations with Bridgestone Japan as partner company - Monitoring marketing budget and forecasting - Forecast and controlling 5-year segment-based product plan - Monitoring and applying communication tools (ATL & BTL) - Managing media communications - Management of product launches and periodic animations - Applying leverage for sales of responsible segments - PR activities for increasing brand awareness - Supporting field and trade marketing activities - Close interaction with the sales team - Management of Profleet Fleet Solutions System Member of Brisa Innovation Team (BIT) - A pioneering team to find innovative solutions for the total tire business - Members are specifically selected by the executive board members of the company - Personally leading an innovative tire project

Product Manager at L'Oréal

February 2010 - July 2012 | Turkey

- Responsible for hair care & styling categories ( Série Expert, Tecni Art, Infinium, Elnett, L'Oréal Professionnel Homme, Mythic Oil ) - Management of launches and monthly animations - 3 products groups' relaunches, 1 new product line launch, 8 new product launches in 2011 - 30 % improvement in sales units of Série Expert hair care group in 2011 - Monitoring of budget, forecasts and communication tools - Media planning and follow-ups - Digital media planning - Supporting trade marketing activities in order to improve customer relations - 6 months of active field experience as a sales representative in Istanbul to understand the market dynamics.

Long-term internship at L'Oréal

2008 - 2009 | Turkey

Internship for L'Oréal hair dye category - Assisting monthly sales campaigns, animations and product launches - Monthly reporting of sales of hair dye category segments to product manager - Assisting to the media communication relations - Follow-ups for media coverage - Digital media activities - Assisting to trade marketing activities of the marketing team

Internship (Indirect Tax Dept.) at Price WaterhouseCoopers

June 2008 - August 2008

Indirect tax (Customs) Assigned as an indirect tax staff and further assisted to the audit staff for audit visits Actively participated in brainstorming sessions and recommended 15 different projects classified under Turkey's Programme for Alignment with the Acquis (2007-2013) which are planned to be executed.

Part time - Research Assistant at Bogazici University

September 2007 - February 2008

Assisted International Trade Dept. instructors for a semester.

Bogazici Universitesi / Bogazici University

2007 – 2009

Graduate (Masters of Arts)

Concentration: International Trade (w thesis)

Activities: Thesis on “The Role of Intermodal Transportation and Logistic Distribution Centers in International Trade: The Case of Turkish SMEs”

Galatasaray Universitesi

2006 – 2007

Post Graduate Diploma Degree

Concentration: Turkish Foreign Policy

Yeditepe Universitesi / Yeditepe University

2002 – 2006

Bachelor's Degree

Concentration: Political Science & International Relations

Montana State University-Bozeman

2005 – 2005

Exchange - Undergraduate

Concentration: International Relations

Fatih Anatolian High School

1995 – 2002

4,20

Concentration: High School

Cakabey College

1990 – 1995

Marketing, piano, sports